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Tropicana’s Trip Home
Sometimes we at Zeitgeist write about upcoming trends, sometimes we review technological innovation, or how the luxury industry is coping in a digital era. Sometimes however it’s interesting to look...
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An Olympic Reputation
Dost thou know what reputation is? I ’ll tell thee,—to small purpose, since the instruction Comes now too late. Upon a time Reputation, Love, and Death, Would travel o’er the world; and it was...
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Yves Saint Laurent – What’s in a name?
Zeitgeist has written before about the luxury goods company Yves Saint Laurent. Then-creative director Stefano Pilati opined, “[I]t’s such a contradiction, because we want to be luxurious and have 300...
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Branding on a Broken Web – The APG @ The Economist
Exciting. Inspirational. Thought-provoking. And that was just the view from the room we were in. Last month, the Account Planners Group hosted an event called Ideas Exchange, in association with The...
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Target sighted
Maybe it’s because Target have been an innovative retailer for several years now, presenting a really attractive brand despite offering low, low prices. Maybe it’s because this idea is such a great...
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Branding Con Edison – Not what you do but why you do it
Zeitgeist spotted this van – with virtually no other branding – in New York while there last month. It’s a nice, simple proposition from Con Edison and it speaks of trust, reliance and dependability....
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Could sponsors hold the key to stopping racism on the terraces?
So Lance Armstrong (under)stated recently that he’d had a ‘difficult couple of weeks’. Just to recap. In the last fortnight or so (and despite his protestations of innocence), Armstrong has gone from...
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For Luxury, what price service?
Whither the sage of a shop assistant? At a time when we as consumers have access to all the information we could want about a brand and its products via our smartphones, of what use is it to have...
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Obama and Brands – Jumping on the electoral bandwagon
Zeitgeist was resting easy this morning with the news that Obama had been re-elected for another four years. Before the tickertape had even fallen though, marketing managers were thinking of how they...
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The state of retail
The love of the bargain is what drives them… Click for CNBC’s coverage It’s a common fallacy to think of a time before a change in status quo as somehow being magically problem-free. A Panglossian...
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Ski-chic Strategy – Moncler, North Face & Canada Goose
Interesting video from the FT on Moncler, above. London’s more tony neighbourhoods of Chelsea and Belgravia have seen an explosion of thick down jackets over the past three years, mostly colourful,...
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Imitation & Innovation in China
It is said that imitation is the sincerest form of flattery. If true, it should follow then that China are huge fans of most consumer electronics brands. We’ve written before about threats to...
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Imitation & Innovation in China
It is said that imitation is the sincerest form of flattery. If true, it should follow then that China are huge fans of most consumer electronics brands. We’ve written before about threats to...
View ArticleClik here to view.
Imitation & Innovation in China
It is said that imitation is the sincerest form of flattery. If true, it should follow then that China are huge fans of most consumer electronics brands. We’ve written before about threats to...
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New realities of competitive advantage
This week’s purchase of Yahoo suggests Verizon’s strategy department thinks much the same way as myriad other organisations; “size matters”. Whether it’s about minimising risk or increasing economies...
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